Archive for August 2023
Case Study: Integrated Broadcast and Digital Marketing Campaign
A national television PSA generated coverage over the course of the year while the digital marketing campaign focused on engaging their target audience during their awareness month.
Read MoreHow to Reach Hispanic Audiences During Hispanic Heritage Month and Beyond
Hispanic Audiences Are Growing Rapidly Hispanic and Latino audiences make up more than 19% of the U.S. population. That’s a growth of 23% since 2010, compared to the non-Hispanic/Latino growth of just 4.3%. This rapid population growth makes people of Hispanic heritage a key audience for marketers and fundraisers. The good news is that Hispanic…
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