Archive for October 2023
How 2024 Political Advertising May Affect Public Service Announcement Campaigns
The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election this November we are just starting to see the build and surge of a wave of political advertising that is expected in the run-up to next fall’s presidential election. …
Read MoreCase Study: Nationwide Television & Streaming TV PSA Campaign
These public service announcements educated Americans why monetary donations to relief organizations during humanitarian crisis is the best way to help.
Read MoreCase Study: National English & Spanish Broadcast Campaign
National English & Spanish television and radio PSAs generated broad national awareness to reach a mass audience over the course of 12 months.
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