How Important is Facebook to Your PSA Campaign Strategy?

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On Connect360 Blog, we write a lot about finding your audience where they are. Some of our recent blog posts have addressed traditional television and radio placements for PSAs, out of home placements, mobile advertising, and Precise Audience Targeting via the internet. But how can you determine if adding social media ad placements is right for your…

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The Top 5 Reasons Your Organization Should Have a PSA Campaign

I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most important reasons why nonprofit organizations should employ a public service announcement (PSA) campaign to promote their message. These insightful women, each of whom has a number of years of experience…

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