Posts Tagged ‘PSA’
THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING
With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away!
When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
Read MoreEngagement: It’s Personal, Not Strictly Business
Think about what motivates you to engage with causes, brands and services. Now picture what motivates your mom, dad, grandparent, friend, brother or sister. Engagement is personal and a vital…
Read MoreA Must-Know Digital Marketing Trend
The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes…
Read MoreEmbracing New Options for Public Service Announcements
Public service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the…
Read MoreThere’s a New Kid in Town
Last week Connect360’s PSA digital platform, PSA Connect, went live. Whoo-hoo. Now stations have a new online resource center for PSAs. What’s the big deal? As part of our routine…
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